Remember when skateboarding broke into popular culture. The peak of X-Games, Ryan Sheckler, Bam Margera, Tony Hawk’s Pro Skater. Skateboarders were making real celebrity money. Bob built a mega ramp, bought a helicopter, without doing a TV show. Bam, Ryan and Tony are different than people who were just skateboarders.

The lifespan of pro-skaters is increasing, more people are better at skateboarding than ever. The amount of money flowing into the industry is not. The skateboard industry is experiencing it’s own kind of inflation.

Every new company that is created takes potential customers away from the others. When

How many wheels does Spitfire give away each month? How much of their profits does that eat

Skateboarding is eating itself. The industry is too big. People are too good. There are too many companies.

Skateboarding is

Thunder Team 155 Riders:
most recent team page: https://web.archive.org/web/20240528202738/https://www.thundertrucks.com/team/

Independent Team 303 Riders in 2016 JOHN CARDIEL:
https://web.archive.org/web/20161008012317/http://www.independenttrucks.com/team/

Ace trucks: JOHN CARDIEL on Ace in 2026?
https://www.acetrucks.com/team
https://web.archive.org/web/20190721072905/https://www.acetrucks.com/team/ (2019)